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Accessible By Design. Human By Intention.
Phone: (763) 339-7944
Based in Minnesota, supporting healthcare practices across the U.S.
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Every site I build or redesign leaves my hands fully accessible and fully AI-visible from day one. Accessibility and AI-visibility are never upsells or add-ons here. They're the  baseline every project includes. It's the standard. It's the PatientForward way.

Accessible.
AI-Optimized.
Patient-Centered.

Patients are searching for healthcare online. If your website is hard to find, hard to use, or hard to understand, they move on.

PatientForward Design builds and improves websites for small to mid-size healthcare organizations so patients can actually use them.

  • Compliant with federal accessibility standards
  • Visible to AI-powered search
  • Clear enough that patients can find what they need and act on it

Who I Help

I work with small to mid-size healthcare organizations that need their website to work as hard as they do, for patients and for the systems patients now use to find care.

  • Independent practices and clinics who need a site that reflects the quality of care they already provide.
  • Dental practices looking to make scheduling, services, and provider information easier for every patient to find and use.
  • Chiropractic practices who want a site that builds trust with new patients before they ever walk in the door.
  • Behavioral health providers who need a site that feels approachable and respects patient privacy and trust from the first click.
  • Small hospital systems and digital health teams managing a site that has outgrown its current structure or design.

If your patients are searching for care online and your site isn't making that easy, that's who this is built for.

I have more than 2 decades experience in healthcare revenue cycle.
I understand the importance of your patients finding what they need quickly.
Ready to plan your website upgrade?
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What Makes PatientForward Different

  • Accessibility and AI-visibility, as one discipline. Most designers treat these as separate services, or skip AI-visibility entirely. They share the same foundation: clean, semantic, well-structured code. Building for one builds for both.
  • Human-built, custom sites. Every site is designed and built specifically for your practice, not assembled from a generic template. What you get is built for you, not adapted from something built for everyone.
  • WCAG 2.2 AA is the floor, not a stretch goal. Every site meets this standard by default. It's not a tier you upgrade into.
  • Manually tested, not just scanned. Automated scanners catch a fraction of real accessibility issues. Every site is also tested by hand, keyboard navigation, screen reader behavior, focus order, and color contrast, the way a patient using assistive technology actually experiences it.
  • One person, start to finish. You work directly with me, not an account manager relaying your notes to someone else. What I build is what I'm accountable for.
  • Ethics and business aren't in tension here. A site that's easier for patients to use is also a site that converts better and ranks better. Doing right by patients and doing right by your practice are the same decision.
Doing right by patients and doing right by your practice
are the same decision.

Why Your Healthcare Website Helps Gain Patient Trust

Your website is often the first impression patients have of your practice.

Patients decide whether to trust you in seconds, and if your site feels confusing or inaccessible, they move on.

Accessibility and clarity drive real results.

When patients can easily find what they need, they are more likely to schedule appointments, follow through on care, and recommend your practice.

AI systems are now part of that experience.

Search engines and AI assistants rely on clear structure and accessible content to understand and recommend your site.

When your site is built for both people and AI, you improve usability and expand visibility at the same time.

‍Accessible, patient centered design is good ethics and good business.

Meaningful Improvements, Even Without A Full Rebuild

We can still make meaningful improvements that help your site work better for patients and for AI, without a full redesign.

  • Accessibility Tune-Up - Improve readability, color contrast, and navigation
  • AI Visibility Mini-Audit - See how your site performs for both people and AI systems
  • Content Clarity Review - See how you can strengthen your message
  • Content Clarity Re-Write - Revise your copy so it's easier to understand
  • UX Refresh - Update key layouts and flows
  • Google Business Profile Cleanup - Ensure your site listings are consistent
  • Patient Experience Mapping - Identify where people might be confused

Visit my Services page to learn more

Let's discuss your options!
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